THE STORY BEHIND USUTCHA

THE FOUNDER & MORE

Usutcha was founded by Nour Bou Zerdane - a woman who suddenly discovered how much discomfort and stomach pain coffee used to cause her. She did some research and decided to try matcha tea powder. In a short period of time, her energy improved and she felt more energized throughout the day without all the jitters. However, she realized that there was a big gap in the market when it came to finding premium ceremonial matcha powder. 

At this point, she decided to launch her own Japanese ceremonial matcha powder. She went through a lot of research and samples to find the best quality and taste out there.

WHY CHOOSE OUR MATCHA POWDER?

Our matcha powder is made from first harvest & hand-picked shade grown tea leaves in Japanese soil to provide the best flavor and maximum nutrients. In order to help level up your matcha experience, we provide matcha sets in 3 colors: matcha green, pink & white.

WHAT DOES "USUTCHA" MEAN?

What is the meaning behind "Usutcha" you may ask? "Usucha" pays homage to the delicate preparation process of whisking and savoring thin matcha, while the inclusion of the letter "T' represents our commitment to the essence of matcha itself.

From the moment you open a tin of Usutcha Matcha Powder, you are transported to lush tea gardens, surrounded by the gentle rustling of leaves and the soothing aroma of freshly whisked tea.